IAB Technology Laboratory

The Advertising Research Foundation is a nonprofit organization that works to improve the practice of advertising, marketing and media research. It designs and implements research agendas that meet the advertiser needs for learning. The organization coordinates for establishing industrial network and collaborations. It organizes a range of conferences, webcasts, trade shows, council meetings and workshops. The organization encourages academic thinkers for conducting research programs focused on critical advertiser issues and offers assistance with publishing articles in the Journal of Advertising Research. Additionally, it maintains the online Roy Morgan Info Center, which provides various resources related to advertising, market trends, recession and educational articles. The Advertising Research Foundation is located in New York City.

Founded in 1979, Private Label Manufacturers Association represents more than 3,000 companies around the world and offers platform to retailers and suppliers for building their private label business. Based in New York, N.Y., it organizes trade shows, education, training and information programs, online and print publications, market research data, regular video reports on business issues. The association offers a range of marketing services designed for the store brand industry as well as other services for both food and non food category. It is also engaged in rendering store brands power to compete with big national brands in all categories.