Groundtruth
GroundTruth is an innovative advertising platform based in New York, specializing in driving real business results by connecting online advertising efforts to in-store visits. With advanced audience targeting and comprehensive media channels, GroundTruth empowers brands to effectively build awareness, grow market share, and increase sales through precise, data-driven strategies.
The company leverages its proprietary Blueprint technology to map the real world in a virtual environment, allowing for accurate audience targeting and measurement of campaign performance. GroundTruth offers flexible solutions, including self-serve options and managed services, enabling clients to optimize their advertising campaigns in real-time across multiple screens and locations.
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