Entertainment Software

The Entertainment Software Rating Board (ESRB) is a New York-based organization that provides age and content ratings for video games and apps. Their primary mission is to help parents make informed decisions about the games their children play by providing information about the content and interactive elements of each game. The ESRB also enforces industry-adopted advertising guidelines and promotes responsible web and mobile privacy practices through their Privacy Certified program.

With a history dating back to 1994, the ESRB assigns age appropriateness ratings, content descriptors, and interactive elements to games and apps, allowing parents and consumers to make informed choices. They also offer tools for parents, including parental controls for devices, a family gaming guide, and a mobile app for easy access to rating information. The ESRB is committed to ensuring that video games are marketed responsibly and has an enforcement system in place to impose sanctions and fines on publishers who do not comply with their guidelines.

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