Edward Lebar

BlackBar Consulting is a specialized firm based in Ancram, NY, that focuses on identifying and strengthening brand relationships to enhance market position and financial advantage for businesses. With a multidisciplinary approach, their team of experts utilizes sophisticated modeling and analytic insights to connect consumer franchises with brand relationships, ultimately shaping the dialogue between brands and consumers.

With a singular focus on brand relationships, BlackBar Consulting offers better solutions by removing barriers and integrating new knowledge into organizations. Their expertise in economics, finance, psychology, communication planning, advanced research, analytics, and new modes of marketing allows them to identify and leverage the five universal brand relationships, reinforcing the brand of choice, showcasing brand identification, empowering through role models, differentiating brands, and embracing playful fun. As a trusted partner, BlackBar Consulting helps businesses capitalize on their brand relationships to drive profitability in the ever-changing media landscape.

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