Duane Reade - Walgreens

Waldbaum's, located in Flushing, NY, primarily serves the Northeast region, including New York, New Jersey, and Massachusetts, with plans for secondary expansion along the Atlantic seaboard and into California. Targeting middle to upper-middle-class consumers, the brand resonates particularly with Seinfeld watchers and New York Times subscribers in their 30s. With a strong brand identity rooted in nostalgia, Waldbaum's aims to leverage its historic consumer brands to enhance its presence across diversified retail channels. The company is focused on fast-tracking consumer awareness while celebrating the iconic brands of yesteryear. Generated from the website