Dita Eyewear

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273 Lafayette St
New York, NY 10012
+1 (212) 431-8900
http://dita.com

DITA Eyewear, based in New York, NY, is renowned for its commitment to perfecting the art of eyewear for over 30 years. The company specializes in crafting high-quality sunglasses and optical frames, utilizing the expertise of master craftsmen who dedicate as many as 100 years to their craft and follow an intricate process that may involve up to 350 steps and take as long as 8 months to complete a single frame.

With an emphasis on luxury and unparalleled craftsmanship, DITA is recognized as a leading brand in epiluxury eyewear, setting the benchmark for design and manufacturing standards in the industry. The company offers a diverse range of frame styles and categories, including custom lenses and limited editions, catering to both men's and women's eyewear needs.

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Reviews

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4.520 reviews
Photo of Nam P.
Nam P.
6/6/2019

I wasn't even going to stop in the store, but it was raining and the store looked inviting. Ariel greeted me and I told him I was looking for new prescription frames. I told him what kind of...

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Photo of I R.
I R.
6/23/2025

Absolutely the worst quality glasses I ever had. In 70 years I never had frame broken even as a kid with cheap frames. The dita frames snapped broke as I was in our morning walk without any...

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Pamela J.
6/17/2018

Rounding the corner to Dita, I passed a girl wearing an "100% human" T-shirt and told her she didn't want to be that as it truly means slave / monster. Of course, she looked at me like I was the...

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Carrie H.
7/31/2023

I hate to admit it (since they're $$$$) but these are hands-down the best frames around. I also have to say that they're worth it. They're well-made, they look well-made, they last, and the...

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Photo of Burkay K.
Burkay K.
6/8/2019

Honestly after discovering DITA & this store, I cannot go anywhere else for sunglasses or glasses ever again. Highest quality glasses on the planet. I've been here many times. Michael, Ariel, and...

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