Digital Place Based Advertising Association DPAA

The Digital Place Based Advertising Association (DPAA) is a leading global trade marketing association that connects out-of-home media with the advertising community. They explore the growing role of digital out-of-home (DOOH) advertising in today's omnichannel mix. DPAA members have access to a wide array of business acceleration benefits, including educational seminars, private member events, leadership seminars, and special initiatives like the WE.DOOH women's empowerment initiative. They provide a forum for collaboration between digital networks, ad tech firms, research companies, content providers, media agencies, and advertisers, offering research best practices, case studies, and insights on software and hardware solutions for integration into the global advertising ecosystem.

DPAA is committed to promoting innovation and connecting the DOOH industry. They curate events and experiences that bring together their members and brands, providing a fact-filled and social environment for networking and knowledge sharing. With a focus on promoting diversity and inclusion, DPAA aims to drive the future of DOOH advertising through research, technology, and an omnichannel approach. As a member of the DPAA community, businesses gain access to valuable resources, tools, and insights that help them plan, train, and forecast their advertising strategies, amplifying their social media presence and integrating seamlessly into the global advertising landscape.

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