DevaConcepts

DevaConcepts, based in New York, NY, is a leader in providing innovative hair care solutions specifically designed for textured hair. Their product offerings include a range of cleansers, conditioners, treatments, and styling tools, all formulated without harmful ingredients such as sulfates, silicones, and parabens, ensuring they are safe and effective for all curl types.

Committed to promoting inclusivity in the beauty industry, DevaConcepts co-founded the Texture Education Collective to advocate for comprehensive training in textured hair care for all stylists. Their mission emphasizes the importance of empowering individuals to embrace their natural curls with confidence through quality products and a supportive community.

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