Decon

Decon is an award-winning creative agency based in New York City, co-founded by Nas, that specializes in telling diverse and authentic stories from the perspective of those who shape and shift culture. With expertise in brand partnerships and full-service production, they develop and produce premium programming for various platforms including digital, TV, film, and podcasts.

In addition to their creative content initiatives, Decon connects with fans through unique projects and collaborations that encompass apparel, accessories, vinyl, and art collectibles. Their mission emphasizes elevating diversity within mainstream media and entertainment while celebrating the evolution of hip hop through innovative experiences and events.

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