DECIEM, The Abnormal Beauty Company
DECIEM, known as The Abnormal Beauty Company, is a collective of innovative beauty brands including The Ordinary and NIOD, dedicated to transforming the skincare landscape through transparency and community engagement. Committed to sustainability, DECIEM has adopted renewable energy solutions and actively promotes a better world of beauty by focusing on ethical practices and social responsibility.
The company offers tools such as The Ordinary Regimen Builder, which provides tailored skincare recommendations based on individual concerns, ensuring inclusivity for all skin types. DECIEM also emphasizes the importance of social change, encouraging its community to reflect on and contribute to the fight against racial and social injustice.
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