Lonnie K.
7/3/2024
A huge and spacious store with the AC blasting on in the background. Unlike the other two locations in Soho saying The Ordinary, the storefront of this one is Deciem instead. Right across from...
Deciem
$
Closed
(28)
Photos
475 5th Ave
New York, NY 10017
DECIEM is a renowned beauty company based in New York, NY, known for its commitment to creating a better world of beauty through innovation, community kindness, and transparency. Home to popular brands like The Ordinary and NIOD, DECIEM aims to inspire positive change and sustainability in the beauty industry, powered by renewable energy credits since 2020.
With a focus on skincare, DECIEM offers a wide range of products suitable for all skin types, backed by their four-minute quiz, The Ordinary Regimen Builder, which provides personalized recommendations for common skin concerns. Committed to fighting racial and social injustice, DECIEM encourages fellow humans to commit to change for a better future.
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Reviews
4.028 reviews
Andrea H.
6/22/2024
I've been a fan of the ordinary for years. IMO it's one of the best skincare lines around. Founded in 2013 and under the Deciem umbrella The Ordinary revolutionized the industry by offering...
Michelle C.
3/28/2024
It's been a while since I shopped at Deciem but I do remember visiting this Fifth Ave location during its heyday. The space is still as big as ever, with minimalist décor and products from The...
Lisa e.
4/4/2024
While at least one (or more?) of their NYC stores has closed, I sure hope they are able to continue having a storefront presence in NYC. I've always been very happy with their products (esp their...
A M.
4/17/2021
I'll start with the good. COVID precautions are taken seriously which I appreciate. They ask you to use hand sanitizer before coming into the store, and they're also limiting how many can come...
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