Data Clinik

Nielsen BuzzMetrics delivers consumer insights and real-time market intelligence solutions. It offers brand metrics that helps clients to apply consumer-generated media to their businesses. The company provides a range of brand management and new product development services. Nielsen BuzzMetrics also offers campaign tracking and measurement solutions. It is a part of The Nielsen Company, which is a privately held company that conducts operations in more than 100 countries. The parent company serves several clients in the media, telecommunications and consumer packaged goods industries. It is one of the leading marketing and media information companies in the world. In addition, The Nielsen Company operates Nielsen Claritas and Nielsen IMS.

In 100 countries around the world, Nielsen provides clients the most complete understanding of what consumers watch and buy. Watch this space for information on global consumer, marketing and media events featuring Nielsen research and thought leaders.

The NPD Group is a provider of comprehensive consumer and retail information for a wide range of industries. It serves more than 1,500 manufacturers and retailers. It provides sale-tracking information, including sales volume, market share and pricing. It also offers consumer information for retailers, including customer satisfaction, demographics and key market trends. Its retail tracking information addresses business issues of pricing and advertising analysis, assortment planning and marketing strategy. It assists clients to identify new business opportunities and also guide in marketing and sales of products. The NPD Group additionally provides information about automobiles, beauty products, commercial technology, food and entertainment and fashion. The NPD Group is located in Port Washington, N.Y.