Daniel Mallett Associates

Daniel Mallett Associates is a New York-based company specializing in analytic and software support services for media research, marketing research, direct marketing, and publication circulation. They offer expertise in survey sampling, statistical analysis, media audience measurement, and direct marketing, serving a diverse range of clients including media research services, print and out-of-home media, trade associations, publishers, catalogers, and charitable membership organizations.

Their services encompass sample design, field execution procedures, sample weighting, projection, estimation of sampling errors, multivariate analysis, customer segmentation, product attribute assessment, marketing promotion decision support, database systems, statistical models, and more. In addition to consulting and custom projects, they also provide software licensing for direct marketing list analysis and planning, telephone survey sampling, and estimating the audience of exterior transit advertising.

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