Dale Rice Marketing & Consulting Inc

GCR Communications 535 Winton Road North, NY 14610 Rochester 585 546 5297 We rely on a 350-page company catalog, and eventually we realized there must be a way to reduce the costs associated with wasted pages when a change in our offerings renders a section obsolete. GCR worked with us to create a custom print-on-demand solution: now we can tweak individual pages, print as few or as many needed, and even customize them per distributor. Each change we make saves us time and money! We needed to simplify our processes for ordering and producing printed marketing materials. We had worked with GCR for years on printing and other promotional projects, so we knew we could rely on their professionalism and customer service. GCR created a custom site where we could self-order our own business cards, data sheets, and other promotional items. It s really easy now to order one business card when we have a new hire, or need to tweak a data sheet. It s amazingly convenient almost like going to Amazon.com for our marketing materials! It s amazing how GCR was able to take our idea and turn it into a professional, useful reality, while still going the extra mile to anticipate appropriate packaging needs and other fine points we hadn t considered. GCR consistently goes above and beyond for us with projects including lenticular standing case cards, point-of-purchase displays with tear-off coupon attachments, embroidered patches that can be sewn on equally fancy gun bags, and more. They even developed a 16 x 10 full color trade show backdrop with reflective targets and signage that enhances our sales efforts. GCR is a valuable partner for our business. Threshold Center for Youth Development As a non-profit organization without a large staff, we lack the personnel and the time to sweat the details of marketing projects. GCR has been our total solution in this area from creative, to printing, to just finding ways to get things done on a limited budget. Regardless of our specific needs, timing, or funds, they ve always been able to provide solid solutions. Additionally, GCR has written, designed, printed and mailed our Annual Appeal Package, Annual Report, a line of brochures promoting various services, and specific promotional items. GCR helped us write and produce 30- and 60-second radio spots, too they even bought airtime for us! Posters, wall vinyl, pull-up banners for use at community events, and office printing: all of this has been made possible by our relationship with GCR. Our very capable internal marketing department needed to offload our employee newsletter. GCR was able to quickly assimilate to our way of doing things and completely take on this project. Now they take care of everything involved with the publication: writing, layout, printing and even mailing. It s a huge benefit for us to be able to easily offload a project such as this when we re just not able to get to it. As our business has expanded, we ve encountered many specialized projects that our staff has neither the time nor expertise to manage. GCR has helped us with these tasks, which included a total new identity program with revised naming and logo a complete branding project that went on to involve painting our ATMs, developing and installing outdoor signage, and even finding people to man our opening events. GCR was able to help us get months of work done in weeks! Over the years they ve also helped us with everything from marketing brochures to drive-thru deposit/withdrawal envelopes and interior and exterior signage. It s nice to know there is a company like GCR out there, ready to pitch in when we need them. Although we re a marketing agency, we still needed help with a specialized project: Custom, grand piano-sized point-of-sales tool for one of our biggest clients. GCR took the time and care to scribe-fit and hand-finish each one to meet the unique specs of these high-profile pieces. We needed a unique solution for ou

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