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Insight Associates, Inc is a marketing research company located in Buffalo, NY that has served companies like Tyson Foods, Levelor Blinds, Kodak, NAPA Auto Parts, Cooper Tires, HSBC Bank and Ford Motors, to name a few. It is made up of individuals with extensive backgrounds in marketing, advertising, research, and direct marketing. Formed in 1990, Insight executives have been involved in more than 5000 focus groups and over 1500 surveys for both large and small companies and organizations. In 1993, Insight became aware that progressive West Coast lawyers were starting to use marketing research-type tools like focus groups for trial preparation. As a result, the company began its Legal Insights division. Today, more and more law firms are competing in the marketplace using major media. This afforded Insight the opportunity to provide still more services to the legal community; these more in line with traditional, retail-type marketing - brand strategy, brand positioning, and ad testing, to name a few. In the areas of marketing research, Insight is best known for FOCALYSIS, its proprietary system for conducting focus groups. This system combines quantitative accuracy with qualitative insight to produce enhanced insight and reliability. The FOCALYSIS system takes the four basic focus group components - Design & Methodology, Recruiting, Moderating, Report & Analysis - and significantly augments each phase with new techniques that result in a fresh new approach to focus group research. The same creative approach to understanding consumer behavior in retail purchasing is one that can be tapped by the legal community - either to help win specific cases, or to win the image battle in the marketplace. Uniqueness Founded Legal Insights Division in 1995 to adapt marketing research techniques to trial preparation The end product is insight - the faculty of seeing into inner character or underlying character or underlying truth Insight Difference

Market Arcade Group LLC is a business located in Buffalo, NY that specializes in providing a variety of services to its clients. With a focus on meeting the needs of its customers, Market Arcade Group LLC offers solutions tailored to individual preferences and requirements. Generated from their business information

Via Evaluation, based in Buffalo, NY, is a woman-owned consulting firm established in 1998 that specializes in data strategy and evaluation services for schools, nonprofits, and associations. With a commitment to best-in-class data security and a mission-driven approach, they provide tailored solutions to help clients measure impact and enhance decision-making processes. The firm boasts over 27 years of experience in both formal and real-world measurement, and their team is recognized for its professional, collaborative approach to client engagements. Via Evaluation's services include program evaluation, data strategy consulting, and custom data analysis, making them a trusted partner for organizations seeking to maximize their data's potential. Generated from the website