Certified Watch Store

Located in the most vibrant city in the world, Allure Diamond Inc has its store and showroom right off of 5th Avenue, in the center of New York's Diamond District. We have been in the wholesale diamond business for over 30 years and this long-standing connection allows us to satisfy your every need. We are a diamond house, and we have one of the largest inventories of ideal Russian mined and cut stones. Since we deal directly with the greatest diamond suppliers in the world, Allure guarantees only no-conflict diamonds. This family business will make you feel like a part of our family, treating you with honesty and care. We are confident that your encounter with us will be of the utmost satisfaction, because our primary goal is to make every experience a rewarding one.