Business Outlet

Founded in 1996 by Andrew Gluck, Advisor Products Incorporated is a client communications and marketing company serving more than 1,600 independent financial advisors in the United States. API s services include Web site development, newsletters, brochures, promotional items and stationery, creative services including assisting advisors with branding, writing marketing copy and designing logos and institutional services including marketing and communications services and market research studies. The company has a staff of more than 20 copywriters, Web developers, graphic artists and programmers and its editorial advisory board includes more than 20 financial planners and institutional members from CCH Incorporated, Ibbotson Associates, Frank Russell Company and Morningstar. The company s clients include Condor Capital, Legend Financial Advisors, Steele Capital Management and Versant Capital Management and is based in Westbury, N.Y.