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Presciant is a New York-based company dedicated to helping businesses unlock the financial power of their brands to enhance revenue, increase profits, and maintain a competitive edge. With a focus on strategic brand decisions, Presciant assists clients in understanding the full potential of their brand and how it measures up against competitors. The firm addresses critical branding questions, such as optimizing brand architecture, updating visual identity, and making informed decisions during mergers and acquisitions. Presciant emphasizes the significance of brand as a valuable asset, asserting that it can deliver the financial edge sought by every organization. Generated from the website