Blue In Green

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8 Greene St
New York, NY 10013
+1 (212) 680-0555
http://blueingreensoho.com

Blue in Green is a renowned destination for Japanese and American denim, offering a wide range of clothing and accessories for both men and women. With a storefront in Soho, New York, and an online presence, they have become a premier resource for high-quality selvedge denim and other premium brands.

Since 2006, Blue in Green has been dedicated to providing customers with exceptional products from brands like Pure Blue Japan, Samurai Jeans, ONI Denim, and more. Their curated collection showcases the craftsmanship and unique aesthetic of Japanese denim, making them a go-to destination for denim enthusiasts and fashion-forward individuals.

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Reviews

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5.085 reviews
Photo of Alice T.
Alice T.
10/18/2025

Ru provided me with a top tier experience finding a pair of jeans. He was attentive, incredibly helpful, and patient. I walked in doubting I'd find a pair of Japanese denim jeans with a long...

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Photo of John F.
John F.
6/20/2025

I've had experiences with both Denver and SoHo. In Denver, a guy named Gannon (cool name!) was incredibly helpful and prevented me from making a very expensive mistake with sizing. Likewise, I...

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Giants 4.
10/3/2024

I purchase my first pair of Japanese Denim. The sales people were super nice especially the guy, ugh - cannot remember his name, with the fancy belt. He was super helpful and basically was...

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Photo of Aaron M.
Aaron M.
4/10/2021

Love this place. The assistants are fun and knowledgeable. Eager to denim nerd out with me. Great selection of denim; a solid selection of Oni, for instance. The beautiful Uber-slubby Oni...

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Photo of Lorrie M.
Lorrie M.
1/4/2010

Can I live here? No really, can I? I never thought that over 5000 miles from home I could find a store that was so clean, organized, homely and made me want everything in it despite it being my...

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