BidSwitch
BidSwitch is a middleware provider based in New York, NY, that facilitates seamless connectivity within the global programmatic technology ecosystem. By connecting over 180 supply platforms to more than 220 demand-side technology platforms, BidSwitch optimizes bid stream performance while combating fraud and enhancing transparency across the digital advertising landscape.
With a suite of powerful tools and services, BidSwitch empowers agencies, supply-side platforms (SSPs), demand-side platforms (DSPs), and publishers to maximize trading capabilities and monetize new opportunities. Their innovative infrastructure supports a range of media formats and has been instrumental in launching industry-first offerings, showcasing their commitment to efficiency and scalability in programmatic advertising.
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