Athleta

About The Deep End The Deep End Swim and Sportswear is a woman-owned and operated business located in Rochester, New York. Years ago, owner and proud swim mom, Barbara Anzalone, saw the need for a swimwear company that was reliable, trustworthy and one that would go the extra mile to add a personal touch to business. When the opportunity arrived in 2000, she eagerly began. Based on a commitment to supply you with the best possible prices, service and selection, we have continuously grown year after year to meet our customers' needs. Whether we are supplying an individual swimmer or an entire team, we guarantee you'll receive the best products, unsurpassed advice and personal service you can't find anywhere but at The Deep End.

Our Columbia factory store is located in Waterloo, New York at Waterloo Premium Outlets. We carry innovative outerwear, sportswear, footwear, and accessories for outdoor enthusiasts of all levels. Stop by our outlet store before you take on your next adventure this fall and winter. We have men's and women's winter coats, fleece jackets, and winter boots to keep you warm this season. Whether you're ice fishing at Seneca Lake State Park, cross-country skiing at Green Lakes State Park, or skiing at Brantling Ski Slopes, we have the equipment to fuel your outdoor thrills. Shop our large inventory of performance products that will keep you warm, dry, cool, and protected year-round.

Life is better outdoors and L.L.Bean has the right clothing, gear and expert advice to help you get there.