Archetype

Website
250 Park Ave S
New York, NY 10003
https://www.archetype.co

Archetype is a communications agency that specializes in elevating brands through a blend of human instinct, behavioral science, and creativity. With a 40-year legacy in tech storytelling, the agency operates at the crossroads of culture, media, and technological change, fostering authentic human connections and simplifying complex ideas.

Combining the agility of startups with the strength of a global agency, Archetype aims to build magnetic brands that bring unique perspectives and drive real change in the world. Their approach focuses on creating clarity and impact for clients across various sectors, including notable names like IKEA and Shopify.

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