American Watch Association

[640 - 658] 5th Ave
New York, NY 10103

The American Watch Association (AWA) is a prominent organization based in New York, dedicated to representing the interests and integrity of the watch industry. With a focus on combating counterfeit products and addressing the challenges posed by the grey market, the AWA serves as a vital resource for its members, including manufacturers and related companies.

Through its commitment to advocacy and support, the AWA promotes awareness of the watch industry's issues and fosters collaboration among its members. The association emphasizes the importance of authenticity and quality in watchmaking, highlighting the values that define the prestigious world of horology.

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