American Consumer Panels
American Consumer Panels is a consulting firm based in New York, NY, specializing in product testing and development through In-Home Usage Testing (IHUT). They provide brands with direct access to engaged panelists for qualitative and quantitative consumer market research, enabling businesses to gather crucial feedback on product performance, packaging, and instructions.
The company offers tailored IHUT options to accommodate varying information and budget needs, ensuring a focus on usability, satisfaction, and brand loyalty. Through their proprietary network, American Consumer Panels assists clients in achieving better decision-making and greater brand intelligence by connecting them with target consumers for valuable insights on product development and market readiness.
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