American Ariana Trading

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608 5th Ave
New York, NY 10020

American Ariana Trading is a leading standard-setting organization in the jewellery and watch industry, founded in 2005 by prominent brands such as De Beers, Tiffany & Co., and Cartier. With a commitment to promoting responsible practices, the organization unites over 2,000 companies worldwide to foster trust, transparency, and sustainability across the supply chain.

The organization focuses on embedding ethical standards through its Code of Practices, Chain of Custody, and Laboratory Grown Material Standards, supporting the UN 2030 Agenda and its 17 Sustainable Development Goals. Celebrating its 20th anniversary in 2025, American Ariana Trading aims to transform the industry, contributing to a fairer world while championing continuous improvement and sustainability.

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