408 NY Deli

Heidi's Brooklyn Deli, founded in 1994 by Heidi and Steve Naples, began as a small bagel and ice cream store in Denver, Colorado, after the couple relocated from Bay Ridge, Brooklyn. Over the years, it has evolved into a beloved deli known for its wide array of freshly baked bagels, sandwiches, salads, and other offerings made with high-quality, ethically sourced ingredients.

Now operated by the second generation, Jenee and Juliana, the deli continues to uphold its commitment to quality and community. With eight corporate locations and five franchises across the nation, Heidi's Brooklyn Deli emphasizes a neighborly service and a menu that reflects their roots while catering to a growing customer base.

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