Southwest Planning & Marketing
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Southwest Planning & Marketing (SWPM) is a full-service marketing research, economic development, and planning company based in Santa Fe, NM. With a team of highly qualified associates boasting 160 years of combined real-world experience, SWPM is dedicated to delivering actionable data and insights for a diverse range of clients.
SWPM offers both qualitative and quantitative services, including survey research, focus groups, public involvement outreach, and strategic planning in areas such as tourism, housing, and transportation. The company has successfully conducted numerous projects for government agencies, educational institutions, and nonprofits, empowering clients to achieve their goals.
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