Jewelry Lady Red River - Frye's Old Town

Welcome to Jewelry Lady Red River and Frye’s Old Town! We take pride in offering you an expanding inventory of one-of-a-kind items by dozens of artists, including jewelry, clothing, accessories, home decor, gifts, and more. Find us on Facebook (jladyredriver) and Instagram (jladyrr), too! The Jewelry Lady Red River physical location is in the center of town at 100 West Main Street, inside the historic Frye's Old Town building, in Red River, New Mexico, USA. The store is a Red River icon and has been in operation since 1959. We are "the store that does the gunfights”(a summer melodrama show enacted in the store parking lot with good and bad guys and gals). We are really two stores in one: the gift, souvenir, and toy side, and the boutique side.