Firestone

4250 Rodeo Rd Ste 3
Santa Fe, NM 87507

Bridgestone Retail Operations (BSRO) operates the world's largest chain of company-owned auto care and tire stores, with over 2,200 locations across the United States. Headquartered in Nashville, Tennessee, BSRO encompasses four retail brands, including Firestone Complete Auto Care, Tires Plus, Wheel Works, and Firestone Complete Fleet Care, and employs nearly 22,000 teammates dedicated to keeping vehicles on the road longer.

Since its inception in 1926, Firestone Complete Auto Care has become synonymous with quality and expertise in tires and auto care, while Tires Plus and Wheel Works serve specific regional markets with their unique offerings. Firestone Complete Fleet Care specializes in providing maintenance and repair services tailored for businesses with fleets of vehicles, ensuring efficiency and profitability for their clients.

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