Understanding & Insight Group

Understanding & Insight Group is a Denville-based company that specializes in empowering businesses with the knowledge and insights they need to make informed decisions. With a team of experts in consumer insights, culinary arts, data science, sensory evaluation practices, and food science, they offer design-thinking approaches and context-based learning strategies to adapt to each client's unique business situation.

Founded by Jacqueline Beckley, the Understanding Insight Group believes that people are consumers and consumers are people, making their focus on understanding and catering to the needs of individuals. They provide valuable research on mouth behavior and offer a comprehensive corporate bibliography, showcasing their expertise in the field. With a commitment to delivering the best practices, they help businesses hit the ground running immediately following their research.

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