Natasha R.
6/9/2025
Such a cool location, my son loved the toy options, organization and that there was a slide. However, every time we go, the slide is closed. I've brought him twice on the weekend and twice on...
Toys R Us
$$
Open
(18)
Photos
1 American Dream Way
East Rutherford, NJ 07073
Toys R Us in East Rutherford, NJ, is the only free-standing store on the East Coast, offering a vast selection of over 10,000 toys across a spacious 20,000 sq ft layout in the American Dream Mall. Families are invited to rediscover the magic of play and indulge in unique experiences, including Geoffrey's Cafe and exciting attractions like Geoffrey's Express train ride and a thrilling slide.
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Reviews
3.018 reviews
Matt F.
4/6/2024
Underwhelming even considering the nostalgia this is supposed to bring. While TRU was a terribly mismanaged business that eventually went under, there have been TRU 'express' locations and...
Emanuel C.
5/20/2024
I grew up on Toys R' US, KB Toys, FAO Schwartz, along with numerous other shops along Bergenline as a kid and even K-Mart. Very little ever overwhelmed me as much as a walk into Toys R' Us, and...
Michael M.
8/4/2024
Nice selection . Good staff. Some items different from regular toy retailers. Slide in store and some things for children to play with. Aldi cafe in store. More expensive then buoying online but...
Rob S.
6/28/2025
Prices for standard Steiff plushes are insane at this location. We were interested in a 'Slo' the turtle, of course it didn't have the price tag but we continued to browse. When we got to the...
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