South Avenue Liquors

South Avenue Liquors, located in Plainfield, NJ, primarily serves the Northeast market, including New York, New Jersey, Massachusetts, and Connecticut, with plans for secondary expansion along the Atlantic seaboard and into California. The company targets middle to upper-middle-class consumers, including Seinfeld watchers and New York Times subscribers, particularly those in the 30 demographic.

Leveraging its brand power, South Avenue Liquors aims to capitalize on nostalgic and historic consumer brands, creating unique opportunities to diversify retail channels and enhance consumer awareness. The company is positioned to fast-track its growth by focusing on the iconic brands of yesteryear through its portfolio of licensed products.

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