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Established in 1978, Preferred Behavioral Health provides outpatient therapy and mental health care services to patients. It is licensed by the NJ Department of Health and Senior Services and the NJ Division of Mental Health Services. Preferred Behavioral Health accepts Medicare, Medicaid and private insurance plans. It offers counseling services for individuals, families and couples. Additionally, Preferred Behavioral Health runs several programs for adolescents to provide drug and alcohol education. It also offers case management and outreach services, as well as provides career development opportunities. Preferred Behavioral Health runs various substance abuse programs.

Dr. Ashinoff earned a Bachelor of Arts degree in Computer Science at the University of Albany, graduating with honors and receiving the Presidential Award for Excellence in Research. He earned his medical degree at the SUNY Upstate Medical University in Syracuse, NY. Dr. Ashinoff was then chosen to continue his training in General Surgery at the renowned New York University and Bellevue Hospital program in Manhattan. While there, he spent an additional year conducting research in the Laboratory for Microvascular Research and Vascular Tissue Engineering. His work was featured at several national and international meetings and was published in numerous medical journals. Dr. Ashinoff then trained as a Fellow in Plastic and Reconstructive Surgery at Emory University in Atlanta, where he worked alongside pioneers in the field of plastic surgery, learning the most innovative and advanced techniques in cosmetic and reconstructive surgery. During this time, he published scientific articles on Eyelid Rejuvenation and Breast Reconstruction, as well as authored a book chapter on the treatment of pediatric craniofacial trauma.