Rita's Italian Ice & Frozen Custard

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4502 US Highway 9
Howell, NJ 07731
Rita's Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation, currently operating in 31 states with over 600 shops. Our popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily, Frozen Custard, Milkshakes, Sundaes, CustardCookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.

Reviews

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2.57 reviews
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Jessica D.
6/13/2022

I really wanted to love Rita's. For me, Rita's vanilla/chocolate is overpriced for average ice-cream. My kids like the ice but I wouldn't go out of my way to bring them here. I visited Rita's...

June T.
7/13/2025

I am so disgusted by the Howell Ritas ice on rt 9. I went in to purchase 3 quarts of ices. The floors were so thick with stickiness you could hardly walk, this was the entire floor and not a...

Ms. Baby Face J.
3/17/2024

They have a really good selection! I love the sample of flavors. They never have pretzels I wish they start up again with those.

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Pearce C.
6/6/2022

Grand opening May 2022. It's next to Staples, Hobby Lobby, and ShopRite. It's very clean and new. Italian Ice is good and the staff was nice and friendly.

Chris C.
1/8/2023

we went there tonight at 815. although the hours say they close at 9. Our family of 6 was turned away at 815 and told we lock the doors early to clean. Told us to use the walk up window or drive...

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