Rita's Italian Ice & Frozen Custard

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1515 Boardwalk
Atlantic City, NJ 08401
Rita's Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation, currently operating in 31 states with over 600 shops. Our popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily, Frozen Custard, Milkshakes, Sundaes, CustardCookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.

Reviews

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4.023 reviews
Photo of Dolly C.
Dolly C.
8/30/2025

- Tried the strawberry frozen custard--cold, creamy, and refreshing on a hot day - Tons of choices (check out their ordering guide): Italian ice, frozen custard, blended shakes, and Italian ice...

Photo of Christina X.
Christina X.
6/16/2025

Cute little spot on the Atlantic City Boardwalk offering Italian ice and frozen custard--both are very good. I just hope they also carry frozen yogurt. They've recently introduced a new flavor:...

Photo of Gazelle L.
Gazelle L.
4/16/2025

What a lovely place !!! Mango custard is a must !!!! My son wasn't in the happiest mood because we're attacked by seagulls 3 minutes prior to coming here. My son didn't want anything and the guy...

Photo of Tiffani M.
Tiffani M.
6/19/2024

Friendly and quick service as always. The man who helped us was nice and let us sample some flavors before I resorted to old reliable (Swedish fish ).

Photo of Ange C.
Ange C.
5/11/2024

Wanted a sweet treat while walking up and down the Atlantic City boardwalk on a nice, sunny weekend afternoon. Service was quick- and the custard was tasty!

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United StatesNew JerseyAtlantic CityRita's Italian Ice & Frozen Custard

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