Rita's Italian Ice & Frozen Custard

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381 Triangle Rd
Hillsborough, NJ 08844
Rita's Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation. With over 600 shops operating in 32 states, our popular chain offers a variety of frozen treats that will leave your taste buds wanting more! Italian Ice - our famous Italian Ice is made fresh daily, featuring real fruit flavors that burst with refreshing goodness. Frozen Custard - our rich Frozen Custard is a creamy delight. Layered Gelati - a perfect blend of Italian Ice and Frozen Custard in our layered Gelati. Blenders drink lineup - quench your thirst with our delightful Blenders drinks. Milkshakes - creamy and indulgent, our Milkshakes are a treat for any occasion. Sundaes - dive into a world of toppings and flavors with our Sundaes.

Reviews

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3.013 reviews
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Chuck O.
3/8/2025

My family always enjoys coming here starting in the spring though fall. If you get there the first day they give out a discount card. I later learned they offer a 15% veteran discount which is...

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Daniel M.
8/20/2024

About $1.50 more than the Ritas in Whitehouse for a single small Gellati. Inflation or not, that's ridiculous.

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Paula L.
10/6/2023

This Ritas always hits exactly where it needs to hit, 10/10! I am a ride or die Rita's fan as they have the best custard in the area!

Antonio F.
4/11/2024

I have for the last 3 years taken my grandchildren for frozen custard. The price was always reasonable. The kids and I always order the very same combination. The price was always $15+. Last week...

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Tina G.
5/26/2023

Always a good selection of flavors- both ices and custard. The strawberry is delicious and the staff are always friendly.

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United StatesNew JerseyHillsboroughRita's Italian Ice & Frozen Custard

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