Gabriella D.
8/17/2025
Have been going to this Rita's for over 15 years and it had always been the best location in the area. It seems as though they're under new management and are no longer handling the place well....
Rita’s Italian Ice & Frozen Custard
$
Open
(19)
Photos
9 Princeton Hightstown Rd
East Windsor, NJ 08520
Rita's Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation, currently operating in 31 states with over 600 shops. Our popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily, Frozen Custard, Milkshakes, Sundaes, CustardCookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.
Also at this address
Reviews
2.519 reviews
Leena S.
5/29/2018
It's that time of year again for the occasional visit to Rita's. Classic Cherry and Pina Colada Ice remain my favorites. However, I recently gave Coconut Cream a whirl and it was kinda tasty too....
Michael N.
5/26/2021
It's 98 degrees in the shade today and I do have Rita's on the brain. A bucket of lemon ice please... if only it were that simple. Now that Rita's specialty is constructing complicated ice...
Linda P.
6/30/2023
Went for Rita's for my office... waited 15 minutes before Tommy even started my order then everything was covered with ice and custard ...so sloppy had to ask for napkins??? really ??? so messy...
Edward R.
9/5/2019
It's been years since my last visit to Rita's and while good it seems there has been changes.... The ices are now less refined and more grainy on the tongue, gone is the smooth, cool texture that...
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