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Circana is a global market research company that specializes in providing data-driven insights and industry expertise to help businesses thrive in an ever-changing marketplace. With a wide range of products and services, including best-in-class data, prescriptive analytics, and forecasting, Circana empowers companies to measure, predict, and improve their performance across various channels. With a global presence and a diverse team of experts, Circana is committed to delivering actionable insights and helping businesses achieve data-driven growth.
With over 2,000 clients worldwide, including leading brands and retailers, Circana is a trusted partner in driving business success. Their suite of products, such as Eating Patterns in America and Pricing Analytics, offers comprehensive insights into consumer behavior and pricing strategies, enabling companies to make informed decisions and stay ahead of the competition. Through their data-driven approach and industry expertise, Circana helps businesses navigate the complexities of the market and unlock growth opportunities.
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