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Effective Media Services (EMS) is a specialized media planning and placement company established in 1990, known for leveraging proprietary software and advanced technology to enhance media processes. The creator of the On-Air Promotions Optimization software system, GRiP it, EMS successfully manages billions in television promotional time for over 250 channels across 37 countries. EMS focuses on data-driven strategies, believing that successful campaigns are rooted in science rather than intuition. The company offers a range of services, including strategic consulting and operational best practices, to optimize On-Air Promotion and ensure compliance with industry standards. Generated from the website

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