Lighten Up

Toy selection is carefully crafted and well thought. The owner is very helpful if you let him know what you're looking for. It reminds me of the toy stores that I loved when I was growing up....

If you have younger children, going to the 5&10 up the block is a much better choice. Our 3 year old grandson had a great time in the wide, brightly lit aisles. Much more of a selection for him....

This place is awesome! We were on vacation in Sea Isle City with our family for the week and took an afternoon trip to Stone Harbor for shopping. The shopping area is just beautiful and this store...

Although my family has shopped there for years (because not that many places to buy toys on the island), we will absolutely never go back. This past summer, a young employee was minding the front...

I was at the store with my kids and the girls working the desk were on FaceTime with a friend of theres, specifically a boy. They were swearing and playing inappropriate music. Although the toy...