LaViano Jewelers

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175 Westwood Ave
Westwood, NJ 07675
LaViano Jewelers was established in 1945 by Michael J. LaViano, a third generation master jeweler and Swiss-trained watchmaker. Since the inception of the store, the dedication to quality and providing their clients with the finest products available is second to none. Today this family tradition is carried out by MJ's sons Jack and Bob. LaViano Jewelers is an authorized representative for over 20 watch brands in addition to the designer jewelry lines they carry. But it doesn't stop there, the mainstay of the business is their one-of-a-kind, custom made pieces. Many stores sell jewelry but few can match the quality and selection at LaViano Jewelers.

Reviews

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3.521 reviews
Michele O.
4/21/2025

A wonderful selection of watches...attentive and helpful staff- they even change batteries! thank you

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Caroline K.
5/15/2022

The only Jeweler I will trust with my emerald-cut engagement ring is Jeff LaViano. My husband Neal and I had just finished lunch and my center diamond literally fell out inside our car into my lap...

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Steven P.
4/9/2023

I recently purchased a Grand Seiko watch at LaViano Jewelers. Mike, the salesman was fantastic. He put up with my stories about watches, and our discussions on the relationships between Authorized...

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Christopher J.
6/1/2021

Fast and efficient battery change for my Tag watch. Would use again for this service.

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Dee C.
4/8/2018

I sold this place a copier probably 20 years ago. I remember back then, how friendly they were. Here it is 20 years later, and I live local and have 2 watches that need repair. Chose to go...

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