First Watch

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133 State Route 35
Eatontown, NJ 07724
First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!

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Reviews

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3.533 reviews
Photo of Marilu S.
Marilu S.
5/22/2025

I went to first watch and enjoyed myself a morning breakfast with my younger sister. We ordered a coffee each, two fresh healthy juices (pineapple express & morning meditation juice drink), and...

Photo of Marc K.
Marc K.
10/25/2025

First time at one. Disappointing. Service was good. Had the pumpkin pancake special. Very bland taste pancake overall. Chicken apple sausage had no flavor. Eggs were small size. Friend had a...

Photo of Ric T.
Ric T.
3/5/2025

I really liked the dining area, so open and easy on the eyes. My bro & I wanted a nice lunch and I wanted to try this new venue up the road a bit. Natalie and Nicole were our servers and told us...

Photo of Suzette S.
Suzette S.
2/25/2025

First Watch recommended by my sister in law. Breakfast was very good! The whole wheat chocolate chip pancake was delicious! Liked having the coffee carafe at the table! Got to go fresh squeezed...

Photo of Grace G.
Grace G.
6/26/2025

First time here and the service was very good. We came on a Saturday, late in the morning and it was surprisingly not crowded. I ordered the eggs benedict which was good, I didn't love the ham and...

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