Edison Media Research

Now What is a global insight, innovation, and strategy partner to the world's most iconic and influential companies, specializing in tackling complex questions about people, culture, brands, behavior, and the future. With a focus on curiosity and creativity, they challenge assumptions, elevate diverse perspectives, and inspire better questions that lead to better strategy and storytelling. Working with clients across various industries, including tech, travel, retail, entertainment, CPG, and healthcare, Now What offers services such as consumer exploratory, brand positioning, journey mapping, product innovation, competitive deep dive, and strategic consulting. Their team of curious, empathetic, and diverse thinkers is dedicated to pushing boundaries and helping businesses navigate the ever-changing landscape of the future.Generated from the website

The Advertising Research Foundation is a nonprofit organization that works to improve the practice of advertising, marketing and media research. It designs and implements research agendas that meet the advertiser needs for learning. The organization coordinates for establishing industrial network and collaborations. It organizes a range of conferences, webcasts, trade shows, council meetings and workshops. The organization encourages academic thinkers for conducting research programs focused on critical advertiser issues and offers assistance with publishing articles in the Journal of Advertising Research. Additionally, it maintains the online Roy Morgan Info Center, which provides various resources related to advertising, market trends, recession and educational articles. The Advertising Research Foundation is located in New York City.