Capstone Research

The NPD Group, headquartered in Port Washington, NY, is an international leader in marketing and advertising research and consulting, serving a diverse range of industries since its founding in 1967. Specializing in consumer and retail market research, NPD provides valuable insights and data to help companies make informed decisions and capitalize on market trends. With a comprehensive suite of market research products and services across various sectors such as automotive, beauty, technology, entertainment, and more, NPD empowers over 1,800 clients worldwide to identify new opportunities, develop products, enhance marketing strategies, and ultimately increase market share through data-driven decision-making. Generated from their available business information

Universal Music Group is a leader in the music industry in global sales. Its global operations encompass the development, marketing, sales and distribution of recorded music through a network of subsidiaries, joint ventures and licensees in nearly 80 countries, representing approximately 98 percent of the music market. UMG s business also includes music publishing. Universal Music Group International is the division that manages the company s businesses in countries outside of North America. UMG s diverse family of record labels include Interscope, Geffen Records, Island Def Jam Music Group, Mercury Records, Universal Motown Records Group, Universal Music Classics Group, Universal Records South and Verve Music Group. Its array of music artists include Black Eyed Peas, Mary J. Blige, Bon Jovi, Eminem, Melissa Etheridge, The Killers, Diana Krall, Ludacris, Reba McEntire, Pussycat Dolls, Lionel Richie, Gwen Stefani, Shania Twain, Stevie Wonder and Sting. Owning or administering more than 1 million copyrights, its Universal Music Publishing Group division is one of the largest music publishing businesses in the world with more than 50 offices in 40 countries. Universal Music Group maintains a location in New York.

The Advertising Research Foundation is a nonprofit organization that works to improve the practice of advertising, marketing and media research. It designs and implements research agendas that meet the advertiser needs for learning. The organization coordinates for establishing industrial network and collaborations. It organizes a range of conferences, webcasts, trade shows, council meetings and workshops. The organization encourages academic thinkers for conducting research programs focused on critical advertiser issues and offers assistance with publishing articles in the Journal of Advertising Research. Additionally, it maintains the online Roy Morgan Info Center, which provides various resources related to advertising, market trends, recession and educational articles. The Advertising Research Foundation is located in New York City.