A&p Liquors

A&P Liquors, located in Point Pleasant Beach, NJ, primarily serves the Northeast market, with a focus on New York, New Jersey, and Massachusetts, while also eyeing expansion along the Atlantic seaboard and into California. Catering to middle to upper-middle-class consumers, the brand resonates particularly with fans of Seinfeld and subscribers of the New York Times, targeting a demographic that is predominantly in their 30s.

The company leverages its nostalgic and historic consumer brands, positioning itself uniquely in the retail landscape. With a strategy aimed at enhancing consumer awareness, A&P Liquors seeks to capitalize on its authentic brand power to diversify its retail channels.

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