Perpetua Labs, Inc

Perpetua Labs, Inc, based in Portsmouth, NH, offers retail media optimization software designed to enhance advertising performance and drive business growth. The software enables users to streamline workflows and execute impactful advertising strategies on various marketplaces like Amazon and Walmart through advanced automation.

The platform allows for the creation of strategic advertising goals, automating campaign execution and optimization to save time and boost efficiency. Users can leverage Perpetua's ad engine to achieve objectives such as growth, profitability, brand defense, and awareness, ensuring tactical execution.

Perpetua's customizable recommendations and conversion-based bidding algorithms aim to maximize ad efficiency, maintain campaign visibility, and drive profitable market share growth. The software provides comprehensive reporting capabilities, enabling users to measure the true impact of their advertising spend across different channels and marketplaces for informed decision-making.

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