Jugtown Country Store

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31 Village Rd
Waterville Valley, NH 03215

Jugtown Country Store is a charming and nostalgic market located in the heart of Waterville Valley, NH. Reopened in 2019 by Barb and Tom Prendergast, this beloved Mom and Pop shop offers a delightful blend of old-fashioned charm and modern convenience, providing a wide range of fresh produce, groceries, baked goods, local beers, eccentric wines, household needs, and apparel.

With a commitment to bringing back the hometown feel, Jugtown Country Store is dedicated to serving the close-knit community of Waterville Valley. Whether you're in need of great coffee, fresh produce, a quick deli bite, or everyday convenience items, this quaint country store is the perfect place to embrace a slower pace and enjoy the friendly atmosphere.

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Reviews

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5.05 reviews
Nicole L.
8/24/2025

Jugtown is a one stop shop for anything you may need on vacation. Homemade (and delicious!) pastries and baked goods, nitro cold brew on tap, a large selection of beer and wine, and so much more!...

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Eileen B.
8/19/2023

This country store is adorable. It has everything from groceries to coffee to wine and soup (lobster bisque). It in the center of the town square. It was a fun place to browse and it felt very...

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Rob R.
10/5/2024

For me, this falls into the realm of a good country store. Not only your basics there, but also fresh pastries. There was also a good selection of wine and beer. The owner and check out person...

Photo of Luana F.
Luana F.
1/1/2023

HOMEMADE COOKIES AND PASTRIES- must I say more? It's phenomenal here! I also recommend the hot chocolate. Surprisingly delicious coming from a machine! Love this place.

Photo of Thuy L.
Thuy L.
1/17/2023

This little sleepy country store has the best breakfast sandwiches to start off the day. Made fresh daily and ready for pickup right at the front of the store, you have different selections...

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United StatesNew HampshireWaterville ValleyJugtown Country Store

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