Yokel Local Internet Marketing

We're a Black-owned, full-service digital marketing agency. We started in 2010 as a local SEO and video marketing company, and we thought we were headed to the promised land with that business model. By 2013, we realized that the industry was changing. It was taking more and more effort to win online, and we were trying everything, using every tool, and still coming up short with our clients. We knew we needed to pivot. While researching, we discovered HubSpot and were convinced they were the solution to our problem of being an agency in an evolving digital landscape. During a conversation with HubSpot, we were told, "No. You aren't a good fit to be a HubSpot Partner." Turns out HubSpot REALLY knows their buyer persona, and we had a lot of growing to do. Thankfully, when we went to an exclusive party at Inbound in 2015, we ran into the salesperson who told us "No." After two years of hard work and commitment, our co-founder Darrell had the opportunity to go up to him and say, "Hey, by the way, Yokel Local is a HubSpot Partner now."