Associated Lighting Representatives - Reno

Associated Lighting Representatives (ALR) is a well-established agency that has been serving clients since its inception in 1961, starting as a two-person operation focused on small lighting manufacturers. Over the past six decades, ALR has significantly expanded its product offerings, now including lighting controls, EV charging stations, and battery energy storage, while growing its territory to cover Northern Nevada, Central California, Oregon, and Southern Washington.

With a commitment to exceptional customer service and integrity, ALR partners with some of the most prominent manufacturers in the lighting industry and proudly operates with a team of over 150 employee-owners across five offices. The company's longstanding philosophy of quality service remains the foundation of its corporate culture today.

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