No Frills Pharmacy

Baker s Supermarkets, founded in 1918 and now a subsidiary of the Kroger Company, is a combination food and drug store chain that generally draws its customers from a 2 - 2.5 mile radius. Baker s Supermarkets in Omaha, Neb. are large enough to offer the high-margin specialty departments that customer s desire. Its specialty departments include: whole health sections, pharmacies, pet centers and world-class perishables, such as fresh seafood and organic produce. Baker s can also be found under the headings: florists, beer and liquor, catering, pharmacists, grocers, and supermarkets in Omaha s local telephone directory. According to telephone interviews, Baker s employs more than 1800 people, and has estimated annual revenue of $325 million in sales.